Free 30-day content system

How to Get Skincare & Supplement Shoppers Off the Fence in 30 Days Using 30 Buyer Questions

No daily brainstorming. No "what do I post today?"

And how you can use this simple 30-question system to win more customers.

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Cover of The 30-Day Content System for Skincare & Supplement Brands: 30 buyer questions, each turned into a post you can make and share. Any order, at your own pace.
30 questions · any order · free PDF

What's inside

A month of posts, already thought through.

30 questions, grouped by the doubt they answer: does it work, is it safe, can I trust you, is it worth it. One a day gives you 30 days of posts, at your own pace.

Use them in any order. Start with whichever question your buyers ask most. Question 24 can be your first post.

Every question includes

  • The question, in your customer's words
  • A ready post idea and format (Reel, carousel or Story)
  • 'Say this / Not this' wording that keeps you inside your label and evidence
  • A 10-point check at the back of the guide, to run before you post

Who it's for

For founders of skincare and supplement brands who'd rather not start from a blank page.

  • You post when you can, and deciding what to post takes longer than making it.
  • The same questions keep showing up in your DMs and reviews.
  • You don't have a content team, or you're not ready to hire one.
  • You want to talk about your product without saying the wrong thing.

What unanswered questions cost

You may not need more traffic. You may need more answers.

"Will this break me out?" "Is it safe with my other supplements?" "How long until I see a difference?" When a shopper can't find the answer, some will ask. Others just close the tab. Each question in the system answers one of these in a post.

Run your own numbers

What unanswered questions might be costing you from social

Your content already sends people to your site. Some of them leave because their question wasn't answered. This shows what answering it could be worth.

An illustration based on your own numbers, not a prediction or a promise. Nothing you type here is saved or sent anywhere.

Your social traffic numbers

In your analytics, look for sessions from social, e.g. Instagram, TikTok, Facebook.

Not sure? Social traffic often converts lower than average, so start low.

Average revenue per order.

Possible extra sales per month
$563

About 12.5 extra orders a month, if 1.25% of your social visitors buy instead of 1%.

Per year
$6,756

This assumes that answering their questions turns about 1 extra social visitor in every 400 into a buyer (for example, 1% becomes 1.25%). It's an illustration, not a forecast.

The 30-Day Content System turns these questions into a month of posts.

Send me the 30 days

The honest part

The plan is the easy part.

Knowing what to post solves the hardest question of the day. Posting it consistently is a different job. A launch, a restock or a busy week lands, and the next post slips to next week.

Doing it well also means filming, writing captions, checking every claim against your label and keeping going when nothing seems to move. That's the part most founders don't have the hours for, and it's the part that decides whether the plan does anything.

In the PDFWhat to post each day, the format and the wording.
Still on youFilming, captions, claims checks and posting, week after week.

Done for you

Want someone to do it for you?

If you'd like the 30 days implemented for you, the easiest, fastest way, without overthinking every detail, book a call. In 15 minutes on Google Meet we'll look at where your content is now and whether it makes sense for us to take it on. No pressure either way.

A 15-minute call with Graciela
  • Where your content is now
  • Whether it makes sense for us to take it on
  • On Google Meet, no pressure either way
Book a 15-minute call

Who made it

Graciela Fuentes, founder of HelloGraciela Digital Studio
Graciela Fuentes, founder

HelloGraciela Digital Studio helps skincare and supplement brands convert more of the traffic they already have, with trust content built around real customer questions.

5,000+ influencer & creator partnerships across different niches · 20+ clients · Featured in IKONIK Magazine

graciela@hellograciela.com

Rather have the 30 days done for you?

Book a 15-minute call