Free 30-day content system
How to Get Skincare & Supplement Shoppers Off the Fence in 30 Days Using 30 Buyer Questions
No daily brainstorming. No "what do I post today?"
And how you can use this simple 30-question system to win more customers.
Free 30-day content system
No daily brainstorming. No "what do I post today?"
And how you can use this simple 30-question system to win more customers.
What's inside
30 questions, grouped by the doubt they answer: does it work, is it safe, can I trust you, is it worth it. One a day gives you 30 days of posts, at your own pace.
Use them in any order. Start with whichever question your buyers ask most. Question 24 can be your first post.
What it's designed to do, the evidence you hold, real customer words, and an honest "who it isn't for".
Question 1"Does this actually work, or is it just hype?"
Daily use, pregnancy, allergies, age guidance and how it's made, answered calmly and specifically.
Question 9"Can I use this while pregnant or breastfeeding?"
Ingredients, doses, sourcing, research and how your reviews are collected.
Question 19"Are the reviews real?"
Price, cost per day, where to start, trial sizes, bundles, subscriptions and your refund policy.
Question 24"Which product should I start with?"
Two reorder posts, so new buyers stay long enough to see results.
Question 30"When should I reorder?"
Sent straight to your inbox as a PDF.
Send me the 30 daysWho it's for
What unanswered questions cost
"Will this break me out?" "Is it safe with my other supplements?" "How long until I see a difference?" When a shopper can't find the answer, some will ask. Others just close the tab. Each question in the system answers one of these in a post.
of online beauty shoppers check product Q&A at least sometimes while they shop. 37% always do.
of shoppers have abandoned a purchase because of incomplete or poorly written product titles or descriptions.
of shoppers returned an online purchase in the past year because the product content was wrong, like images that didn't match or out-of-date descriptions.
higher conversion rate among shoppers who interacted with a product page's Q&A than the average visitor. Shoppers who read Q&A are often already keen, so treat it as a signal, not a forecast.
Run your own numbers
Your content already sends people to your site. Some of them leave because their question wasn't answered. This shows what answering it could be worth.
An illustration based on your own numbers, not a prediction or a promise. Nothing you type here is saved or sent anywhere.
About 12.5 extra orders a month, if 1.25% of your social visitors buy instead of 1%.
This assumes that answering their questions turns about 1 extra social visitor in every 400 into a buyer (for example, 1% becomes 1.25%). It's an illustration, not a forecast.
The honest part
Knowing what to post solves the hardest question of the day. Posting it consistently is a different job. A launch, a restock or a busy week lands, and the next post slips to next week.
Doing it well also means filming, writing captions, checking every claim against your label and keeping going when nothing seems to move. That's the part most founders don't have the hours for, and it's the part that decides whether the plan does anything.
Done for you
If you'd like the 30 days implemented for you, the easiest, fastest way, without overthinking every detail, book a call. In 15 minutes on Google Meet we'll look at where your content is now and whether it makes sense for us to take it on. No pressure either way.
Who made it

HelloGraciela Digital Studio helps skincare and supplement brands convert more of the traffic they already have, with trust content built around real customer questions.
5,000+ influencer & creator partnerships across different niches · 20+ clients · Featured in IKONIK Magazine
Rather have the 30 days done for you?
Book a 15-minute call